1. Introduction

1.1 This Acceptable Use Policy ("AUP") governs your use of the Wappari conversation-native business automation platform and related services (the "Services") provided by Wappari Africa (Pty) Ltd ("Wappari", "we", "us", or "our").

1.2 This AUP is incorporated into and forms part of the Wappari Customer Terms of Service. By using the Services, you ("Customer", "you", or "your") agree to comply with this AUP.

1.3 The purpose of this AUP is to protect Wappari, our Customers, End Users, and the integrity of our platform and interconnected networks. Violations of this AUP may result in suspension or termination of your access to the Services.

1.4 You are responsible for ensuring that your employees, contractors, agents, and End Users comply with this AUP when using the Services through your account.

2. Prohibited Content

You may not use the Services to create, store, transmit, or distribute any content that:

2.1 Illegal Content

• Violates any applicable law, regulation, or court order
• Promotes or facilitates illegal activities
• Involves proceeds of crime, money laundering, or terrorist financing
• Relates to the sale or distribution of controlled substances, weapons, or other prohibited items

2.2 Harmful Content

• Contains viruses, malware, or other harmful code
• Is designed to disrupt, damage, or gain unauthorised access to any system or network
• Promotes violence, self-harm, or harm to others
• Contains instructions for weapons, explosives, or other dangerous items

2.3 Abusive Content

• Is defamatory, libellous, or invades another person's privacy
• Harasses, bullies, threatens, or intimidates any person
• Promotes hatred, discrimination, or violence against individuals or groups based on race, ethnicity, religion, gender, sexual orientation, disability, or other protected characteristics
• Exploits or endangers minors in any way

2.4 Adult and Sexually Explicit Content

• Contains pornography or sexually explicit material
• Promotes adult services or escort services
• Contains child sexual abuse material (CSAM) - this will be reported to law enforcement

2.5 Deceptive Content

• Is fraudulent, misleading, or designed to deceive
• Impersonates another person, business, or entity
• Contains false or misleading claims about products, services, or credentials
• Involves phishing, social engineering, or attempts to obtain sensitive information through deception

2.6 Intellectual Property Violations

• Infringes any copyright, trademark, patent, or other intellectual property right
• Distributes pirated software, media, or other copyrighted material
• Misuses third-party trademarks or branding

3. Prohibited Uses

You may not use the Services to:

3.1 Spam and Unsolicited Communications

• Send unsolicited bulk messages (spam)
• Send messages to recipients who have not opted in or consented to receive them
• Fail to honour opt-out or unsubscribe requests
• Use purchased, rented, or harvested contact lists
• Engage in any activity that violates anti-spam laws, including the Electronic Communications and Transactions Act 25 of 2002

3.2 Fraud and Abuse

• Engage in fraudulent schemes, scams, or deceptive practices
• Operate pyramid schemes, Ponzi schemes, or multi-level marketing schemes prohibited by law
• Manipulate or artificially inflate usage metrics
• Abuse promotional offers, Credits, or billing systems

3.3 System Abuse

• Attempt to gain unauthorised access to Wappari systems, other customer accounts, or third-party systems
• Interfere with or disrupt the Services, servers, or networks connected to the Services
• Conduct denial-of-service attacks or flood attacks
• Probe, scan, or test the vulnerability of any system or network
• Circumvent or attempt to circumvent usage limits, authentication, or security measures

3.4 Reverse Engineering and Misuse

• Reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code of the Services
• Copy, modify, or create derivative works based on the Services
• Resell, sublicense, or redistribute the Services except as expressly authorised
• Use the Services to build a competing product or service
• Extract data from the Services through scraping, crawling, or automated means except via authorised APIs

3.5 Misrepresentation

• Provide false or misleading information when registering for or using the Services
• Misrepresent your identity, affiliation, or authority
• Use the Services in a manner that misrepresents Wappari or suggests endorsement by Wappari

4. WhatsApp and Meta Policy Compliance

4.1 The Services operate on Meta's WhatsApp Business Platform. You must comply with all applicable Meta and WhatsApp policies, including:

• WhatsApp Business Messaging Policy
• WhatsApp Commerce Policy
• Meta Business Messaging Guidelines
• Any other policies published by Meta or WhatsApp from time to time

4.2 Without limiting the above, you must:

• Obtain proper consent before initiating conversations with End Users
• Use approved message templates for business-initiated conversations
• Respond to End User messages within the required timeframes
• Not use WhatsApp for prohibited industries or use cases as defined by Meta
• Maintain acceptable quality ratings and avoid excessive blocks or reports from End Users

4.3 Violations of Meta or WhatsApp policies may result in restrictions on your WABA, including quality rating downgrades, messaging limits, or account suspension. Wappari is not liable for any actions taken by Meta against your account.

5. Fair Use and Resource Limits

5.1 The Services are designed for legitimate business communication and workflow automation. To ensure fair access for all Customers and protect system resources, the following fair use guidelines apply:

5.2 Conversation Limits

Business Process Workflow Threads are designed for focused, goal-oriented conversations. The following thresholds may trigger monitoring, alerts, or intervention:

• Thread message count: Threads exceeding 12 messages may be flagged for review
• Thread duration: Threads exceeding 15 minutes active duration may be flagged for review
• Unusual patterns: Abnormally high volumes, repetitive content, or automated abuse patterns

5.3 Voice Response Limits (Text-to-Speech)

For Subscription Tiers that include text-to-speech (TTS) voice responses:

• Alert threshold: More than 3 TTS responses in a single Thread will trigger a monitoring alert
• Switch threshold: More than 6 TTS responses in a single Thread may result in automatic switching to text responses for the remainder of that Thread
• These thresholds are designed to manage costs while maintaining service quality

5.4 API and Integration Limits

• API calls must be made at reasonable rates and intervals
• Excessive API requests may be throttled or blocked
• Specific rate limits may be published on the Wappari developer portal

5.5 Wappari reserves the right to adjust fair use thresholds from time to time. Material changes will be communicated to Customers with reasonable notice.

6. Security Requirements

6.1 You are responsible for maintaining the security of your account credentials, API keys, and access tokens. You must:

• Use strong, unique passwords and enable multi-factor authentication where available
• Keep credentials confidential and not share them with unauthorised persons
• Notify Wappari immediately if you suspect any unauthorised access or credential compromise
• Regularly review and revoke access for users who no longer require it
• Not store API keys or credentials in publicly accessible code repositories

6.2 You are liable for all activities conducted through your account, whether authorised by you or not, until you notify Wappari of a security breach.

7. Monitoring and Enforcement

7.1 Wappari may monitor use of the Services to ensure compliance with this AUP, the Terms of Service, and applicable law. Monitoring may include automated systems that detect usage patterns, content violations, or security threats.

7.2 Wappari reserves the right, but has no obligation, to investigate any suspected violation of this AUP. We may:

• Request information from you regarding your use of the Services
• Review content processed through the Services for compliance purposes
• Cooperate with law enforcement and regulatory authorities
• Take any action we deem necessary to protect the Services, other Customers, or third parties

8. Consequences of Violation

8.1 Violations of this AUP may result in one or more of the following actions, depending on the severity and nature of the violation:

8.2 Warning

For minor or first-time violations, we may issue a written warning requiring you to cease the prohibited activity and take corrective action within a specified timeframe.

8.3 Throttling

We may reduce your access to certain features, impose rate limits, or restrict resource usage while we investigate or while you implement corrective measures.

8.4 Suspension

We may suspend your access to the Services, in whole or in part, immediately and without notice for serious violations, repeated violations, or where necessary to protect the Services or third parties. Suspension may continue until the violation is remediated to our satisfaction.

8.5 Termination

We may terminate your access to the Services immediately for severe violations, including but not limited to: illegal activity, distribution of CSAM, fraud, repeated violations after warning, or any activity that poses a material risk to Wappari, other Customers, or the public.

8.6 Content Removal

We may remove, disable, or restrict access to any content that violates this AUP, without prior notice.

8.7 Reporting to Authorities

We may report violations to law enforcement, regulatory authorities, or other relevant parties where required by law or where we believe it is necessary to protect public safety.

8.8 You remain liable for all fees incurred up to and including the date of suspension or termination. No refunds will be provided for periods of suspension or upon termination for AUP violations.

9. Reporting Violations

9.1 If you become aware of any violation of this AUP, whether by yourself, your users, or third parties, please report it to us immediately at: [ABUSE EMAIL TO BE INSERTED]

9.2 When reporting a violation, please provide as much detail as possible, including:

• Description of the violation
• Date, time, and relevant identifiers (phone numbers, account IDs)
• Any supporting evidence (screenshots, logs, message content)
• Your contact information

10. Changes to This Policy

10.1 Wappari may update this AUP from time to time to address new threats, technologies, legal requirements, or changes in our Services.

10.2 We will notify Customers of material changes by email or through the Services. The updated AUP will be posted on our website with the effective date.

10.3 Continued use of the Services after changes become effective constitutes acceptance of the updated AUP. If you do not agree to any changes, you must discontinue use of the Services.

11. Contact Information

For questions about this AUP or to report violations:

Wappari
Abuse Reports: informationregulation @ wappari.africa
General Enquiries: enquiries @ wappari.africa
Website: https://wappari.cloud/